SMS Marketing or Transactional?
This article explains the differences between a marketing SMS and a transactional SMS.
SMS marketing brings together all forms of SMS use for commercial and/or marketing purposes. It aims at increasing the engagement rate of customers and prospects by sending text messages directly to their mobile phones.
> These can be messages for:
- private sales,
- sales,
- promotional offers,
- invitations to an event.
In France, you can send marketing content to your clients from Monday to Friday between 8 a.m. and 8 p.m.
Please note, on Saturday, the authorized time slot changes. It is allowed to send between 10 a.m. and 8 p.m.
It is forbidden on Sunday and bank holiday.
Transactional SMS or notification/alert SMS is a text message sent to a recipient's mobile phone following an action by the latter in order to instantly communicate important information.
These may be messages:
- single-use like an OTP (one time password)
- booking and appointment confirmation
- order tracking and delivery information
- alert
These work 24/24 - 7/7